Content Creator for Other Content Creators Makes Up to $45K for Her Unique Social Media Posts (Exclusive)

NEED TO KNOW

If you were on TikTok at all last spring, you likely saw the "royal wedding" on your FYP.

Influencer Jazmyn Smith and her husband Kevin Callari tied the knot in May 2025 in a wedding that had the internet in a chokehold — mainly because of the content creator's unique approach to capturing social media content for her big day.

Dubbed the "royal wedding" online, as a result of Smith's approach to social media, online fans followed the pair's nuptials, which saw bunches of popular New York City influencers descend on Oheka Castle (where Taylor Swift's "Blank Space" music video was famously filmed in Long Island).

According to Smith, who later gave a rundown of just how all of the content she uploaded throughout the weekend had been possible to capture, her assistant was responsible for capturing the content they planned to share ahead of time. They listed all of their desired videos on a spreadsheet organized by which dress Smith would be wearing when they were to be filmed.

Smith recalled in one of her videos recapping the day how her assistant's "job the entire day was making sure these videos were done." The bride clarified that each idea only took about a minute to execute, if not less time.

However, in addition to all of the content she was a part of creating, she also tapped quite a few other people to make sure that every moment and every angle was documented.

One of the people Smith employed for her whirlwind wedding content creation palooza was Kaki Kirk, an influencer who — in addition to crafting her own content — has been tapped for her share of content creation for other influencers.

"She honestly just took a chance on me because I've never done wedding videography, but I was like, if I'm already doing my own videography things on my account, why not just try and do it for someone else?" Kirk recalls how Smith ultimately asked her to be a part of the masterclass in content creation.

Kirk says at least six photographers and six videographers were present to capture the nuptials.

"I tried to be the first one to get mine posted," she explains. "So right after the wedding, I edited it immediately. And then I think it kind of just blew up from there, truthfully."

However, Kirk was no social media unknown when she set out to capture the "royal wedding."

Her own content began to spread across algorithms when a video compilation she made capturing her senior year of college went viral on TikTok for its nostalgic, vintage aesthetic. She had been growing on social media before then, after making a video of herself dancing in a bathroom at the University of Tennessee, where she was studying journalism at the time. People "loved her vibes" she says, laughing.

Clicking through just a few of her videos makes it clear how Kirk got to where she is now.

Her videography style is quite distinct — retro and of a different time (not hers, she's only 23!), but something much more important shines through: a unique love and appreciation for her subjects.

Even watching one of her brand collaboration videos now is like watching a studio-produced film.

Once she graduated from college, an agent reached out to her.

"I was like, 'Oh, so I could make money from doing this, which is really crazy to me and I'll still never understand it, honestly,'" she said.

Kirk has since partnered with a range of people from influencers to celebs, including Greta Louise Tome, Kate Bartlett, and, recently, Broadway star Aaron Tveit for his Chess premiere.

She's even begun to work with streaming service Hulu, doing social media for quite a few of their new TV shows, like Ryan Murphy's All's Fair. She also has a few more projects with the mega streaming service in the works — but she says she owes it all to Smith and Callari's wedding.

"I've always wanted to be in some sort of movie or TV industry — that has been the OG dream as a child," she shares. "I feel like I'm hitting that point to a certain extent being able to be on these world tours for TV shows. I might be on some sets next year shooting behind the scenes for that. I feel like I've just literally become the behind the scenes girl."

"As much as I like to be on camera, I also love to be behind the camera and doing all of that because at the end of the day, that's what I'm most passionate about is just creating things for other people and letting them hold onto these videos, whether it's even just a brand deal for someone," she shares.

Learning to carve out her niche in the content creation world has been a bit of a learning curve for Kirk, who, though she calls herself a dreamer, has had to get hands-on experience in the ever-changing world of content creation in order to get comfortable.

She confesses that learning how to price her services has been one of the more interesting of those curves for her.

However, with the help of her manager and her father, Kirk says she's gotten better about realizing what her services are worth and asking for that price.

The encouragement has become increasingly important as Kirk's career has rapidly snowballed — and with it, the numbers attached to her work. Rates in her line of work vary greatly depending on the project.

"Something like a Hulu job could be going up to $50,000," she says of her work on BTS content for shows like All's Fair. Brand deals can also reach similar heights, Kirk adds. "You could be doing one TikTok for someone, and that's also $45K."

Her passions have taken her everywhere — from her hometown of Florida to college in Tennessee and now New York. She's traveled the world for her job now and even reveals that, in the last year, she flew over 40 times for her job.

However, what people probably don't know is that despite how glamorous things look on her social media pages, Kirk thinks she has a pretty regular life.

"My day-to-day life in New York is like, I wake up, I make avocado toast every single day. I go to a workout. I live with three other girls," she shares.

"They all have very normal jobs compared to me, and I think they get weirded out," she jokes. "They're like, 'This is really your life.'"

Discipline is paramount, Kirk says. "I make my schedule every day. Not having something that technically gets you up out of bed every day is actually extremely hard and it adds a lot of self-doubt and self-fulfillment."

Kirk has a vivacious personality — as much is certainly clear on camera, where Kirk gives off the air of a 1960s go-go girl (a side note: Kirk's closet alone could offer her another career path) — and it means she even gets recognized on the streets nowadays.

As much as she appreciates the public appreciation, Kirk (who as just as good at being in front of the camera as she is behind it), is quick to emphasize that her passion lies elsewhere.

"As much as I like to be on camera, I also love to be behind it," she reiterates