Japan mother, 45, lives Disney princess dream, teaches others to do same in her ‘castle’

A 45-year-old single mother of three in Japan is living the dream of being a Disney princess – while teaching others how to do the same.

Sally Hashimoto wears transformative daily outfits to achieve the regal look and even adds a phalanx of bodyguards when she goes outside.

Her extravagant costumes, crystal glass high-heels and sweet, high-pitched voice complete the “keeping young at heart” theme which has captivated many people on mainland social media.

Her security team protects her with, among other things, an umbrella, ensuring she can maintain the poise of a princess throughout the day.

Hashimoto began ballet training at the age of six and overcame an array of challenges to become a professional dancer for Sanrio Hello Kitty and a theme park in Shanghai.

These experiences fuelled her princess dream and deepened her desire for a regal identity.

“No matter what the adversity is, a princess can overcome it with a smile,” she said.

Describing herself as a princess researcher, she later established an international school in Japan, where she offers courses on posture management, speech intonation, manners and fashion styling.

For example, she teaches students to raise the tone of their voice at the end of each sentence to achieve a cute and sweet effect. Hashimoto even offers classes in Chinese and English.

These typically take place in European-style castles, with fees ranging from 1,500 yen to 360,000 yen (US$10-US$2,300).

Popular offerings include a two-hour afternoon tea session for 8,000 yen and a comprehensive three-hour princess makeover and photo shoot for 50,000 yen.

The school appeals to a diverse group of people including doctors, wealthy businesswomen and real estate tycoons, according to Hashimoto.

“It’s a place where anyone can become a princess or a prince. Let’s have fun together, discover a new you and jump into a new world,” she said.

However, Hashimoto has her critics.

Some wonder about her “real” personality and in 2020 a Japanese variety show challenged her to eat extremely spicy ramen and ride thrilling roller coasters in an attempt to gauge her reactions.

But she preserved her princess demeanour, responding shyly: “I’m so scared.”

Hashimoto is also a devoted single mother and drops her princess persona in the evenings to manage her family duties and care for her three children.

Chinese internet users have been impressed and inspired by her ability to juggle multiple roles.

One person said: “Being able to switch between the roles of a princess, a single mother and a teacher is truly admirable.”

“This is not a ‘princess complex’, she is a real princess! Raising three children as a single mother and still being able to afford bodyguards is not a small feat!” said another.

While a third chimed in: “There’s no shame in earning money with your skills. She’s doing what she loves and isn’t hurting anyone. That’s great.”