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If you ask me, the best part of Valentine's Day isn't the gifts or the chocolates, but rather, the color scheme. I mean, pink and red? It's an elite color combination that happens to translate perfectly into a makeup look.
A swipe of a pink or red lippie is the easiest way to add a Valentine's Day-appropriate pop of color to your everyday look. It's low-effort, but makes a big impact.
From liners to lipsticks, stains and glosses, these lip combos from NYX, Lawless, Glossier, MAC, and more will create the perfect pink or red pouts.
Go for bold (and sexy) by swiping an intensely pigmented lipstick in a rich red shade (we reccommend L'Oreal's Colour Riche matte lipstick). Prefer something a little more romantic? Layer a sheer, high-shine pink plumping gloss atop Benefit's iconic Benetint, a long-wear lip stain that provides that just-bitten look.
Get your pout ready for V-Day. Shop bestselling pink and red lip products below.
L'Oreal Paris Colour Riche Intense Volume Matte Lipstick
For an intensely vibrant lip color, opt for this highly pigmented lipstick. It has a smooth and creamy application with a matte finish that last all day. Since it's infused with hyaluronic acid, it never feels dry or crusty. Plus, the packaging is just so chic.
Shoppers say: "L'Oreal never disappoints! This lipstick is so smooth and creamy. I love that it lasts a long time and does not dry out my lips."
Glossier Ultralip High Shine Lipstick with Hyaluronic Acid
If you prefer a more subtle wash of color, try out this moisturizing lippie, which is part balm part, part lipstick, and part gloss. Infused with hyaluronic acid and jojoba seed oil, it delivers buildable color with every swipe, leaving behind a glossy sheen.
Shoppers say: "I’ve been loving the Glossier High Shine Lipstick! The formula feels so good on the lips—super smooth, lightweight, and comfortable. It gives a beautiful glossy finish without feeling sticky."
LAWLESS Forget The Filler Lip Plumper Line Smoothing Gloss
Made with hydrating shea butter and softening rosehip oil, this high-shine gloss fills in your lip's fine lines for a visibly plumper pout. It comes in a wide range of gorgeous pink shades.
Shoppers say: "Absolutely love this lip gloss! It really lives up to the hype. It gives my lips a noticeably fuller, smoother look without any extreme tingling or discomfort. The texture is super glossy but not sticky, and it feels really nourishing- like a lip treatment and gloss all in one."
Benefit Cosmetics Benetint Liquid Lip + Cheek Blush Stain
This fan-favorite fluid lip stain is a long-wearing, transfer-proof tint that gives your lips that just-bitten look. You can also apply it to your cheeks for a monochromatic flush.
Shoppers say: "Absolutely love this lip and cheek tint! I use it everyday on my lips and cheeks and it gives me such a nice glow! I have repurchased it again as I used it all (lasted about a year)!"
Editor's Pick
MAC Lip Liner Pencil
I continue to repurchase the OG MAC lip liner because nothing compares. Available in tons of pink and red hues, the texture of this pencil is somewhere between waxy and creamy, so it applies smoothly (no skips) yet is long-lasting.
Shoppers say: "The best liner ever. I ONLY wear MAC liner. It sharpens nice and it goes on smooth. This color [Ruby Woo] is the best red."
NYX Butter Gloss
This bestselling gloss (which has 121,000+ 5-star reviews) provides an intense color pay-off that most glosses can't compete with. It's vinyl-like shine is bold, but never sticky.
Shoppers say: "I absolutely love this NYX Butter Gloss! The texture is smooth and creamy and it feels very comfortable on the lips. It gives a beautiful shine and keeps my lips feeling soft and hydrated."
You’ll heart everything from Old Navy x Disney’s Valentine’s Day collection, starting at $9.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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